The question of differentiating between "Burberrys Burberry" and "Burberry London" initially presents a confusing scenario. The simple answer is: there's essentially no difference. The use of "Burberrys" as a prefix or the addition of "London" as a suffix are largely historical artifacts and variations in branding that have become less relevant in recent years. The core brand remains Burberry, and any distinctions between these labels are primarily related to historical marketing strategies and the evolution of the brand's product lines. Understanding this requires delving into Burberry's rich history and the complexities of its branding evolution.
Burberry Brand Origin and Label History:
To understand the apparent inconsistencies, we must journey back to the origins of Burberry. Thomas Burberry founded the company in 1856 in Basingstoke, Hampshire, England. His initial focus was on high-quality outerwear, particularly his innovative gabardine fabric, which provided exceptional water resistance and breathability. This innovation quickly gained recognition, and the Burberry brand began to associate itself with quality, durability, and a distinctly British style.
Initially, the branding was relatively simple. The iconic check pattern, now synonymous with the brand, emerged later, becoming a key element of Burberry's identity. The evolution of the brand's labels and branding strategies, however, was less linear. Different labels and sub-brands emerged over time, often reflecting changes in target markets, product lines, and the company's overall marketing approach. This is where the confusion surrounding "Burberrys Burberry" and "Burberry London" arises.
The use of "Burberrys" as a prefix was a stylistic choice used during certain periods in the brand's history, perhaps to emphasize a sense of heritage or tradition. It's not indicative of a separate product line or quality tier. Similarly, "Burberry London" might have been used to highlight specific collections or to target a particular market segment, but ultimately, it represents the same core brand. The lack of clear, consistent distinction between these variations led to the confusion that persists even today.
The Decline of Differentiated Labels:
In recent years, Burberry has streamlined its branding and marketing strategy. The company has moved towards a more unified and consistent brand identity, phasing out many of the previously used variations and sub-labels. The current focus is simply on "Burberry," representing a single, globally recognized luxury brand. This simplification aims to avoid the confusion caused by the plethora of labels that existed previously. The historical nuances, while interesting from a historical perspective, are less relevant to the current consumer experience.
Difference Between Burberry Brit and London (and other sub-brands):
While "Burberrys Burberry" and "Burberry London" are essentially interchangeable (historically speaking), other sub-brands like "Burberry Brit" offer a more distinct difference. These sub-brands represented attempts by Burberry to reach broader market segments and offer different price points and styles.
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